Strategy
The Founder's Guide to Buying AI Automation
Ship revenue outcomes, not science projects.
Start with a business promise
Pick one of three promises: more leads, faster content, higher conversion. Tie each to a metric (booked calls, posts/week, checkout rate).
90-day plan
Weeks 1–2: Discovery, data access, KPI baseline.
Weeks 3–6: Ship one “needle mover” (e.g., AI Sales Assistant on site).
Weeks 7–10: Add a content engine (daily posts + 2 short demos/week).
Weeks 11–13: Optimize and document; handoff runbooks.
Team
One owner, one builder, one analyst. Everything else is optional.